PPC stands for Pay Per Click. It is a very popular and sometimes very effective way of marketing your business online (the internet).
How does it work?
Basically, you sign up with a PPC company. The most popular are Google, Facebook, Bing and Yahoo. (There are also a plethora of smaller companies that offer PPC services). The first thing you do when setting up a PPC campaign is pick your keywords. Keywords are going to let the advertising platform (exp. Google) know when and who to show your ad. If you are selling “marmalade jam” your keywords may include jam, marmalade, orange products ect. Once that is set, when a user types in a phrase like “The best marmalade that will make my wife love me”, there is a good chance that your add will appear.
How much does it cost?
The popularity of PPC advertising has come out of its costing structure. You only pay when your ad gets a click form a customer. During the campaign you set a price you are willing to pay for your keyword (or key phrase) per click. So if you set your keyword marmalade to $1.00 and your keyword jam to $0.80 that is all you will pay when each one is clicked. Keep in mind that the higher the price the higher it appears on the search engine.
What if my add gets clicked a lot and I have a huge bill?
During the campaign set up you decide how much you want to spend every day. For example, if you decided you only want to spend $10.00 a day, when the PPC campaign sees you hit your target it will stop for the day.
If your organization is interested in starting a PPC campaign for your product and would like some help setting up a strategy email or call us here at Design and Logic. We would love to work with you to achieve your online marketing goals!
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