Past Articles

What is PPC?

10 201107
How to use a Pay Per Click marketing campaign

Apps - The future of information

10 201102
The future of information using mobile devices

What is Hosting and why do I need it?

06 201108
Why websites need to be hosted

SEO: The Basics

04 201123
How to make your website search engine friendly!

Doing things twice?

04 201118
Using a database to streamline your processes

Social Media and your Business

04 201117
Ever wonder how social media can be used to increase the bottom line of your business?

Why "The Cloud"?

04 201113
Why your organization should embrace

Synergetic Strategies

04 201107
Synergetic Strategies for your Business

Welcome to our new website

03 201103
Welcome to the new Design and Logic website. We have pinpointed our strengths and created our new website around them.

What is PPC?


2011-10-07

PPC stands for Pay Per Click.  It is a very popular and sometimes very effective way of marketing your business online (the internet).

 

How does it work?

 

Basically, you sign up with a PPC company. The most popular are Google, Facebook, Bing and Yahoo. (There are also a plethora of smaller companies that offer PPC services).  The first thing you do when setting up a PPC campaign is pick your keywords. Keywords are going to let the advertising platform (exp. Google) know when and who to show your ad.  If you are selling “marmalade jam” your keywords may include jam, marmalade, orange products ect.  Once that is set, when a user types in a phrase like “The best marmalade that will make my wife love me”, there is a good chance that your add will appear.

 

How much does it cost?

 

The popularity of PPC advertising has come out of its costing structure.  You only pay when your ad gets a click form a customer.  During the campaign you set a price you are willing to pay for your keyword (or key phrase) per click. So if you set your keyword marmalade to $1.00 and your keyword jam to $0.80 that is all you will pay when each one is clicked.  Keep in mind that the higher the price the higher it appears on the search engine.

 

What if my add gets clicked a lot and I have a huge bill?

 

During the campaign set up you decide how much you want to spend every day.  For example, if you decided you only want to spend $10.00 a day, when the PPC campaign sees you hit your target it will stop for the day.

 

If your organization is interested in starting a PPC campaign for your product and would like some help setting up a strategy email or call us here at Design and Logic.  We would love to work with you to achieve your online marketing goals!